INITIAL CONCEPT

This is where you begin to flesh out your basic idea. Think about what you want your product to be, what it is used in and who are the target customers. Creating sketches and notes of your initial concept.Concept generation is the process of generating new ideas. It is supposed to be synthetic rather than analytical. The purpose is to keep coming up with ideas regardless of practicality. This is just like a brain storming session.Then the final idea is selected and presented to the client.

RESEARCH AND IDEA GENERATION

A creative process used to generate new ideas, whether they are tangible or intangible. This process involve gathering ideas, research and ultimately implementing the plan. This also includes coming up with many ideas and selecting the best idea from the lot and finally working on it.

We studied trends from various sources we found out patchwork are coming back in fashion (spring – summer).These patches are no longer scrap but a piece of scrap so, by this research we come to conclusion making our winter collection on patchwork.

RANGE PLANNING

The range plan is a very valuable tool for retailers to have visibility of the next seasons range, and what it will deliver in terms of margin performance before the order is given to the suppliers with range plan one can plan the outline structure of your range.

A range plan is an overview of your collection with all of the design and financial set out. The plan outlines the specific of your collection, from how many styles you will have to what fabric and colors will be used. This is done before you drive into large scale production.

In our range planning we have give 5 different looks.

The development process may contain several sign off points where you will be expected to approve changes, before the design can continue the process. For example, you may be asked to sign off on a web design before the designer begins the build.

You will want to agree these sign off points in advance, to allow you to discuss and collaborate on the design. Having a chance to agree on certain design assumptions or details can result in faster development and ensure that your project stays in scope and on budget.

SHIPMENT OF BULK PRODUCTION

Bulk production is simply the actual production. So, when we reference bulk production it means actual production or final production. Bulk production is the final product is the final product being produced based in the actual order requirement.

DISTRIBUTION TO STORES

There are two types of distribution

1) Direct

2) indirect

A company that sells directly to consumers through various methods. When the company sell products to different store from where it is sold to customers.

VISUAL MERCHANDISING

Inspiration Board

• Pantone comes up with the new fresh take on color for the season year 2019
• Glittering rows of lamps, a platter full of sweets and endless sparkles make up the festive season, and it’s time for you to enjoy
• designers started again working on denim, compared to last few seasons denim was not of the much importance.
• The spring-summer 2019 fashion color trends from the global catwalk ranged from the highly energetic to the very earthy hues.
• Nomadic generation, soft Romanticism and women empowerment is back at the London fashion week S/S 2019 show.
• New York fashion week spring-summer 2019 season brings the Nomadic vibes and the emergence of the youth culture.
• Lakme fashion week’s winter festive season 2018 started with a big promise to add the creativity and bring sustainable fashion on the runway.

Inspired from rajasthan craft work and western silhouette, this outfit is made for the theme rajasthan in pairis. The outfit if made on black scooba fabric with a body-con silhouette. It has rich rajasthani embroidery whose intense colors embrace the garment.

A body-con dress is a one-piece figure hugging garment that clings tightly to the body from the bust to the lower hem. It typically has three lengths: upper thigh, mid thigh or knee. Body-con dresses are usually made of a lycra and polyester blend, to give them enough elasticity to hug the figure smoothly.

It has become a go to look for a night out. Mid-thigh length, form-fitting with lots of stretch in the fabric. Currently very trendy are versions with lace, mesh or some sort of transparency at the back or sleeves.

A couple of decade back, 90’s was the peak of the body con dress trend. A quick google search will lead you to believe that herve leger invented the bandage dress in 1989, (originally called “the bender” because of how it bends and molds the figure.) Here are some of leger’s creations from the early 90’s.

BY DESIGNER

• Adapting the new technology.
• Lack of innovation.
• Finding the right client.
• How to be in touch with traditional work

with modern design.

• Not being copied.
• Difficulties in executing the accurate ideas.
• Relating our own style with client’s taste.
• Finding the right fabric for the design.
• Unable to choose target customer.
• How to convinced customer for your design.

 

BY MERCHANDISER

• Set selling strategies.
• Proving designer the right market.
• Mastering pricing strategy.
• Understanding customer behaviour.
• Maintain market position.
• Finding right manufacturer.
• Maintain cost.
• Hit the target of profit.
• Maintaining designer and customer relation.
• Maintaining relation with competitor along with the fight.

Thanks for joining me!

Good company in a journey makes the way seem shorter. — Izaak Walton